| S.No |
Course Name |
Details |
Course Code |
Course Duration |
Course
Fees
(INR) |
Course
Fees
(USD) |
|
Advanced Diplomas
Courses |
| 1 |
Marketing Management |
- Fundamentals of Marketing
- Emerging Economics & Marketing: A Backdrop
- Marketing Strategies: The Indian Context
- Product Management
- Promotion Principles
- Principles and Practice of Sales
- Planning Distribution
- Preparing Financial Forecasts
- Micro Economics
- Marketing Research
- Behavioral aspects of Marketing
- Brand Management
- Integrated Marketing Communication
- Corporate Image Management
- Small Business Marketing & Internet Marketing
- Legal aspects of Commercial Transactions
- Marketing of Services
- Information Technology Application
- Customer Care
- Assessment
- Practical Online Assignments
- Written Assignments
- Case Studies
- Projects
|
AMM01 |
1Year |
12000
 |
$780
|
| 2 |
Retail Management |
- Retailing Environment in Emerging Economics
- Retailing Strategies
- Market Selection and Retail Location Analysis
- Merchandise & Supply Chain Management
- Store Management
- Store Layout & Design
- Merchandise Pricing
- Managing Human Resources
- Managing a Retailer's Finances
- Customer Service & Retail Selling
- Problems and issues faced by retailer today
- Financial implications of strategic retail decisions
- Current happenings in the world of retaining
- Assessment
- Case Analysis (Indian & International)
- Videos
- Project
|
AAM02 |
1 Year |
12000
|
$780
|
| 3 |
Human Resources Development |
- Human Resource Development in Emerging Economic Scenario
- Basic Principles and Behavioral Models
- Human Resource Planning: Strategy & Challenges
- Recruitments
- Performance Appraisals
- Internal Communication in Small, Mid and Large Sized
Organizations
- Workplace Ethics and Code of Conduct: Common Issues
- Employee Relations
- Managing Change in Organizations
- Organizational Dynamics
- Group Dynamism: Social Processes and Behavioral Issues
- Wage and Salary Administration
- Labour Laws
- Assessment
- Case Analysis (Indian & International)
- Videos
- Project
|
AHR03 |
1 Year |
12000
|
$780
|
| 4 |
Advertising & Marketing Communications |
- Advertising in the Current Economic Scenario
- History and Theories of Advertising
- Functioning of an Advertising Agency
- Client Servicing: The changing Agency-Client Equation
- Creativity in Advertising
- Out of Home Advertising- Exhibitions, Retail, Interiors, Outdoor
- New Media Technologies: Interactive advertising and Advertising
on the Internet
- Media Planning & Execution of Advertising budgets
- Evaluating the effectiveness of Advertising: Advertising
Research
- Market Segmentation & Consumer Behavior
- Branding – Building brands
- Integrated Marketing Communication
- Corporate Image Management
- Small Business Marketing & Internet Marketing
- Corporate Image Management
- Assessment
- Case Analysis (India & International)
- Video
- Project
|
AAM04 |
8 Months |
8000
|
$480
|
| |
|
|
|
|
|
|
|
Marketing
& Advertisement Diplomas |
| 5 |
Advertising Management |
- Basics of Marketing
- Consumer Behaviour
- Print
- Electronic and Interactive Advertising
|
AM01 |
3 Months |
2500
|
$150
|
| 6 |
Retail Advertising |
- Advertising
- Promotions
- Visual Merchandising
|
AM02 |
2 Months |
2000
|
$120
|
| 7 |
Retail Management |
- Basics of Retailing
- Operations
- Marketing
- Merchandise Mix
- Advertising
- Promotions
- Supply Chain
|
AM03 |
3 Months |
2500
|
$150
|
| 8 |
Event Management |
- Event Basics
- Conceptualisation
- Presentation
- Operations
- Negotiations
- Management
|
AM04 |
3 Months |
2500
|
$150
|
| 9 |
BTL Advertising |
- Advertising Basics
- Below the Line Advertising
- Techniques in BTL
- Material Usage and Applications
- Visual Merchandising
- Printing
- Vendor Management
|
AM05 |
3 Months |
2500
|
$150
|
| 10 |
Outdoor Media |
- Advertising Basics
- Outdoor Advertising
- Material Usage and Applications
- Planning
- Vendor Management
|
AM06 |
2 Months |
2000
|
$120
|
| 11 |
Public Relations |
- Basic of Public Relations
- Client Handling
- Media Relationships
- Celebrity Management, Events and conferences
|
AM07 |
3 Months |
2500
|
$150
|
| 12 |
Printing for Managers |
- Various stages in Printing
- Understanding of Pre-Press
- Printing
- Post Press
- Knowledge
of paper, costings etc
|
AM08 |
2 Months |
2000
|
$120
|
| 13 |
Product Management |
- Marketing Basics
- Product Understanding
- Brand Management
- Brand strategy
- Advertising and Media
|
AM09 |
3 Months |
2500
|
$150
|
| 14 |
Media Planning |
- Advertising Basics
- Advertising Mix
- Media Planning and Management
- Media Buying
|
AM10 |
3 Months |
2500
|
$150
|
| 15 |
Corporate Communication |
- Basics of Business Communications
- Advertising Basics
- Procedures in Advertising and communication
- Media Knowledge
- Public Relations Basics
|
AM11 |
3 Months |
2500
|
$150
|
| 16 |
Marketing Communication |
- Marketing Basics
- Advertising Basics
- Procedures in Advertising
- Public Relations
- Media Knowledge
- Below the Line Advertising
|
AM12 |
3 Months |
2500
|
$150
|
| 17 |
Copy Writing |
- Basic
course in copywriting for Advertising and interactive media
|
AM13 |
2 Months |
2000
|
$120
|
| 18 |
Creative Writing |
- Basic
course in copywriting for Advertising, films.
|
AM14 |
2 Months |
2000
|
$120
|
| 19 |
Script Writing |
- Basic
course in scriptwriting for films and interactive media
|
AM15 |
2 Months |
2000
|
$120
|
| 20 |
Exhibition Management |
- Exhibit Planning
- Designing
- Fabrication
- Dismantling
- Show Management
- In venue publicity
- PR and Market Research
|
AM16 |
2 Months |
2000
|
$120
|
| 21 |
Marketing Management |
- Basic Marketing concepts
- 4P's of Marketing
- Advertising and Sales Basics
|
MM17 |
3 Months |
2500
|
$150
|
| 22 |
Sales Management |
- Sales Management
- Sales Force Planning
- Incentive Planning
- Marketing in Sales
- Pricing
- Handling Price Parameters
- Negotiations
- Grievance handling
- Taxation
- Sales Promotions
|
MM18 |
3 Months |
2500
|
$150
|
| 23 |
Services Marketing |
- Characteristics of Services
- Differentiating Services
- Selling Services
- Consumer Behavior
|
MM19 |
2 Months |
2000
|
$120
|
| 24 |
Market Research and
Statistics |
- Research Methodology
- Research Techniques
- Analysis
- Report Writing
- Computer Aided Statistics (Minitab, Microsoft Excel)
|
MM20 |
3 Months |
2500
|
$150
|
| 25 |
Consumer Behavior |
- Theory of consumer Behavior,
- Consumer Analysis,
- Marketing and Advertising Plan,
- Consumer Research
|
MM21 |
2 Months |
2000
|
$120
|
| 26 |
CRM |
- CRM Tools, Basic
ERP Training
|
MM22 |
2 Months |
2000
|
$120
|
| |
|
|
|
|
|
|
|
HR Diplomas |
| 27 |
Human Resource Development |
- Introduction
- Acquisition of Human Resources
- Development of Human Resources
- Motivation of Human Resources
- Maintenance of Human Resources
- Project Work
|
HR03 |
6 Month |
7500
|
$250
|
| 28 |
ESI and PF |
- Basic
ESI/PF Norms
- Getting Registrations
- Legal Forms & Documents for PF
- Benefits
- Filing PF Returns
|
HR23 |
1 Month |
1000
|
$68
|
| 29 |
Recruitment |
- Contemporary Recruitment tools and Managing Responses
- DBMS for recruitment
- Technology & Recruitment
- Industry Specific Recruitment
- Interviewing Techniques & Skills
|
HR24 |
1 Month |
1000
|
$68
|
| 30 |
Performance Appraisal |
- Performance Appraisal
- Most Popular Methods
- Modern Tools & Industry Examples
|
HR25 |
1 Month |
1000
|
$68
|
| |
|
|
|
|
|
|
|
Basic Industry
Roundup |
| 31 |
BPO and Call
Centers
|
- Situation Analysis
- Current Scenario
- Industry History
- Growth Prospects
- Operations & Business Models
|
IR26 |
15 days |
750
|
$45
|
| 32 |
Retailing |
- Situation Analysis
- Current Scenario
- Industry History
- Growth Prospects
- Operations & Business Models
|
IR27 |
15 days |
750
|
$45
|
| 33 |
Life Sciences |
- Situation Analysis
- Current Scenario
- Industry History
- Growth Prospects
- Operations & Business Models
|
IR28 |
15 days |
750
|
$45
|
| 34 |
Healthcare |
- Situation Analysis
- Current Scenario
- Industry History
- Growth Prospects
- Operations & Business Models
|
IR29 |
15 days |
750
|
$45
|
| 35 |
FMCG |
- Situation Analysis
- Current Scenario
- Industry History
- Growth Prospects
- Operations & Business Models
|
IR30 |
15 days |
750
|
$45
|
| 36 |
Consumer Durables |
- Situation Analysis
- Current Scenario
- Industry History
- Growth Prospects
- Operations & Business Models
|
IR31 |
15 days |
750
|
$45
|
| 37 |
Telecom |
- Situation Analysis
- Current Scenario
- Industry History
- Growth Prospects
- Operations & Business Models
|
IR32 |
15 days |
750
|
$45
|
| 38 |
IT |
- Situation Analysis
- Current Scenario
- Industry History
- Growth Prospects
- Operations & Business Models
|
IR33 |
15 days |
750
|
$45
|
| 39 |
Automobiles |
- Situation Analysis
- Current Scenario
- Industry History
- Growth Prospects
- Operations & Business Models
|
IR34 |
15 days |
750
|
$45
|
| |
|
|
|
|
|
|
|
General Courses |
| 40 |
Parenting |
- Understanding Child Personality Learn to Motivate & Relate,
joyful parenting
|
GC35 |
15 days |
750
|
$45
|
| 41 |
Managing Stress |
- Time Management
- Yoga and Meditation Techniques
|
GC36 |
15 days |
750
|
$45
|
| 42 |
Pregnancy |
- Managing general health
- Emotional well being
|
GC37 |
15 days |
750
|
$45
|
| 43 |
Marriage Manual |
- Exploring and understanding various aspects of marital union
- The myths and fears
- Common problems
|
GC38 |
15 days |
750
|
$45
|
| 44 |
Interior
Design |
- Interior Styles
- Design fundamentals
- Survey and Drawings
- Project Planning
- Material Knowledge
- Residential and commercial Projects
- Furniture
- Services
|
GC39 |
4 months |
3000
|
$195
|
| 45 |
Corporate E-Learning |
- |
- |
- |
- |
- |